$100M in 5 Years: Inside Kolmar Korea's Growth Strategy in the Americas

Kolmar Korea is boosting its North American cosmetics manufacturing capabilities by announcing plans to build a second U.S. plant in early 2025.
Kolmar Korea is boosting its North American cosmetics manufacturing capabilities by announcing plans to build a second U.S. plant in early 2025.
kolmar

Kolmar Korea is boosting its North American cosmetics manufacturing capabilities by announcing plans to build a second U.S. plant in early 2025.

That new site is in addition to the recently opened Kolmar Innovation Center in New Jersey.

Kolmar Korea Names North America Team

From left: From left: Yongchul Hur (CEO of Kolmar Laboratories and Kolmar USA), Philippe Warnery (GCCO) and George Rivera(CSO).From left: From left: Yongchul Hur (CEO of Kolmar Laboratories and Kolmar USA), Philippe Warnery (GCCO) and George Rivera(CSO).Kolmar KoreaThe company has also appointed a new head for its North American operations; Yongchul Hur, who has experience in the company's China operations and previously served at Amorepacific, is taking the role of CEO of Kolmar Laboratories and Kolmar USA, its North American subsidiaries. 

Simultaneously, Kolmar Korea has named global chief commercial officer, Philippe Warnery (formerly of Intercos and Estee Lauder).

Moving forward, Kolmar Korea will be creating an R&D team for North America. 


George Rivera (formerly of L'Oreal USA and Intercos) will serve as chief science officer of the North American subsidiary, while managing director Inki Park will act as the head of the R&D Center for North America, responsible for bridging the Korean and North American markets.

Park will focus on adapting core technologies developed at the Kolmar R&D Complex, the Kolmar Group's global R&D hub located in South Korea, to the local market. 

Growth Ahead for Kolmar Korea: Americas & Europe

The announcements come amid the companies expanded push in the North American beauty market, which is projected to generate a revenue of $118.50 billion in 2024

The company is also building a sales network to support growth in Central and South America. 

Kolmar Korea reportedly aims to achieve $100 million in sales in the next five years. 

Beyond these regional markets, the company will court indie K-beauty brands to bring Korean players to the U.S. market through channels such as Amazon.

In addition, the company plans to grow its reach in Europe, per an official announcement.

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