Sofia Vergara and Perfumania have collaborated on the celebrity's latest fragrance, Tempting By Sofia Vergara. The television star previously teamed with Avon to launch So Very Sofia by Sofia Vergara.
To promote the new scent, Vergara and Perfumania worked with Beautycon, "The only platform in the world that aggregates the best of Instagram, Vine, Snapchat, YouTube."
The fragrance is available in an eau de parfum spray (1.0 fl oz/30 ml; $32.00) and an eau de parfum spray (3.4 fl oz/100 ml; $55.00 [available September]) and is available now at Perfumania and Perfumania.com and retailers nationwide in September.
"Sofia Vergara has an incredible fan base and fantastic engagement with her audience."
The scent comprises notes of pineapple, mandarin blossom, açai, passion flower, star jasmine, sandalwood, vanilla and musk. The hourglass bottle design "exudes both femininity and sensuality," according to the brand, inspired by emeralds and including a faceted cap.
"Every woman has a sultry side – it's one of the most enjoyable aspects of being a woman," said Vergara. "I created this scent to help stir that emotion. Women should feel sexy and comfortable in their own skin. Being Tempting is all about being yourself and loving it."
"Sofia Vergara is breaking the mold of traditional media by partnering with Beautycon Media for the launch of her new fragrance, Tempting," said Moj Mahdara, CEO of Beautycon Media. "Beautycon Media provides a large network of diverse content creators who reach hundreds of millions of people in a unique way while creating a viral buzz throughout the digital space. Beautycon Media is committed to reinventing beauty as an expression of power and creativity."
"Sofia Vergara has an incredible fan base and fantastic engagement with her audience," said Don Loftus, president of Parlux Fragrances. "With the launch of Tempting, we wanted to further engage the next generation of beauty enthusiasts through Beautycon's extensive influencer network, expanding the dialogue through both traditional and new media."