Willow Smith, singer, writer, actor and producer, has been named the face of Mugler's Alien Goddess Eau de Parfum.
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Update: Alien Goddess Eau de Parfum's final launch date has been announced as August 15 for Muglerusa.com, and both in-store and online for Sephora and ULTA.
Mugler's Alien Goddess Eau de Parfum will be available on their official website on July 23, 2021 and at Sephora and Ulta online on August 1 and in stores on August 15.
Smith said, “I am extremely proud to be the face of the new Mugler fragrance. To me, Alien Goddess is a manifesto. It urges us to be wholly ourselves, to brandish what makes us unique with pride. Beyond that, this new dazzling creation gives us the strength to find the best within ourselves, whoever we are, in order to accomplish extraordinary things with a positive impact on the world and those around us. It’s a powerful message of kindness, hope and joy.”
Sandrine Groslier, global brand president of Mugler Fashion and Fragrance, said, “What has impressed us when meeting Willow is her openness, determination, confidence and her desire to move the world. She is definitely a role model for the young generation and the perfect embodiment of what is Mugler today.”