OnBuy compiled a list of the most popular fragrances on Tik Tok by the total number of views associated with each fragrance’s hashtag. The most popular male fragrance and female fragrance were both made by Dior; Sauvage and Miss Dior, respectively.
Sauvage by Dior (woody, aromatic) had 114,000,000 views on Tik Tok, more than twice the number of views as the second most popular men’s fragrance. Eros by Versace (mint, orange, vanilla) took the second spot with 51,900,000 views, while Bleu de Chanel (woody, aromatic) had 45,400,000 views, good for third place on the list.
Miss Dior by Dior (warm florals) had 26,400,000 views on Tik Tok, more than 4x as many views as the second most popular women’s perfume. Lady Million by Paco Rabanne (white flowers) had 6,300,000 views and Black Opium by Yves Saint Laurent (Warm & Sweet Gourmand) had 2,900,000 views, wrapping up the top three.
More information on the study is available at onbuy.com.