Inter Parfums has entered into an exclusive worldwide fragrance license for the Roberto Cavalli brand, where its wholly owned subsidiary Interparfums Italia, will manage the Cavalli fragrance business.
Cavalli fragrances are distributed globally, with a concentration in Europe, the Middle East and the United States.
Jean Madar, chairman and CEO of Inter Parfums, Inc. said there are plans for brand extensions in 2024 and a new blockbuster scent for women in 2025.
Madar said, “We are enthusiastic about the potential of our partnership with Cavalli and its creative director, Fausto Puglisi. We will modernize and elevate the fragrance portfolio, build out a powerful global brand presence along with a robust omni-channel reach, strengthening visibility and improve shelf space. Our current plans call for brand extensions in 2024 and a new blockbuster scent for women in 2025. It is natural that the Cavalli brand be based in Italy utilizing our Florence resources, staff and infrastructure, which will be a long-term competitive advantage.”
Sergio Azzolari, CEO of Roberto Cavalli, said, “We are looking forward to our partnership with Inter Parfums as they represent excellence in the fragrance business. Fragrances and beauty are an important pillar for the Roberto Cavalli brand to reach more of our customers within the Roberto Cavalli universe, and we can’t think of a better partner. Inter Parfums has a significant track record in supporting brands in their upward trajectories, combining global excellence and capabilities with a strong understanding of the Italian luxury business. Inter Parfums strongly believes in our brands’ potential, and we will work together to develop and grow this business combining commitment, focus and innovation.”