Beauty’s Crossover into Celebrity Spaces: Feat. Wicked Stars, Kim Chi, Sabrina Carpenter and Taylor Swift

Celebrity culture isn’t new to the world of beauty: with access to the latest beauty innovations and armed with their sky-high fan bases, celebrities are powerhouses in driving trends and shaping what’s next for beauty. From fragrance, personal care to cosmetics, no category goes untouched when it comes to brand collaborations, personal product launches or sponsorships. Below is a list of some of the most notable celebrity and beauty crossovers popping up right now.

A Wicked Collection: No Good Collab Goes Unnoticed

The “Wicked” franchise has made sure fans are decked from head to toe, featuring three new collabs promoting the franchise’s signature green and pink colors in familiar designs and logos.

"The incredible response to 'Wicked: For Good' collection has exceeded our highest expectations," said André Branch, CEO of r.e.m. beauty. "Doubling last year's record sales at launch shows the deep connection consumers have with our products and the brand."r.e.m. beautyR.e.m. Beauty, founded by Ariana Grande, launched its limited-edition "Wicked: For Good" collection on October 9. Bestsellers included the Glinda and Elphaba makeup sets, which feature the brand’s hero and TikTok-viral products Glossy Balm and Starlet Liquid Eyeshadows in exclusive Glinda and Elphaba-inspired shades. Equally popular products included the Ozian Forest Eyeshadow Palette and the Cherry Blossom Blush Palettes.

"The incredible response to 'Wicked: For Good' collection has exceeded our highest expectations," said André Branch, CEO of r.e.m. beauty. "Doubling last year's record sales at launch shows the deep connection consumers have with our products and the brand."

Kristin Ess Hair also took advantage of the magic surrounding the film by partnering with Universal Studios. The brand reimagined its cult-favorite products in “Wicked”-inspired packaging:Best sellers include the Glinda and Elphaba makeup sets, which feature the brand’s hero and TikTok-viral products Glossy Balm and Starlet Liquid Eyeshadows in exclusive Glinda and Elphaba-inspired shades. r.e.m. beauty

• Signature Shampoo: Powered by avocado oil and castor oil, this sulfate-free formula gently cleanses while locking in hydration, leaving strands soft, shiny and refreshed
• Signature Conditioner: A weightless, shine-boosting conditioner that delivers silky, touchable results without heaviness
• Blow Dry Mist: A heat protectant spray that reduces drying time, protects up to 450°F and finishes styles with radiant shine
• Dry Shampoo: This talc-free, vitamin C-infused formula refreshes hair between washes by absorbing excess oil and eliminating odors, all while blending seamlessly into every hair color

The brand reimagines its cult-favorite products in “Wicked”-inspired packaging for its signature shampoo, conditioner, blow dry mist and dry shampoo.Kristin Ess Hair

KISS lashes and nails brand also launched a similar collection across their product lineup:

• KISS Nails: Eight glue-on nail styles inspired by the world of Oz
• imPRESS Nails: Eight instant manicures made effortless, glowing with the shimmering shine of Oz
• imPRESS Minis: Two magical designs for little ones for the perfect beginner manicure
• Falscara: Four fantastical mini lash extension kits that create wickedly gorgeous, customizable lashes with enchanting length and volume
• imPRESS Falsies: Four no-glue needed, bewitching lash styles 

"With ‘Wicked: For Good’ just around the corner, we couldn't be more excited to bring fans another unique collection that honors the story and its unforgettable characters," said Kristin Giarrusso, global marketing director for KISS Products, Inc. Kiss Products Inc.

"With ‘Wicked: For Good’ just around the corner, we couldn't be more excited to bring fans another unique collection that honors the story and its unforgettable characters," said Kristin Giarrusso, global marketing director for KISS Products, Inc. This launch continues our celebration of Oz, transforming its magic, drama and beauty into nail and lash styles made for everyday wear. Whether you're drawn to Glinda's glam or Elphaba's edge, this collection makes it easy to step into the fantasy."

A Drag-Out Win for Growth: KimChiChic Launches at Ulta

“When I founded KimChiChic Beauty, my dream was to break the mold and create a brand that celebrates individuality, creativity and the transformative power of makeup,” said Kim Chi. Kim Chi | Michele Marie PRKimChiChic is a cosmetics brand founded by drag queen Kim Chi, who starred on season 8 of “RuPaul's Drag Race.” The brand will expand its retail footprint by launching at Ulta, bringing its top-selling products to an even broader audience. The brand will release bestsellers like the viral Puff Puff Pass Setting Powder, Undercover Hoe Concealers, Teddy Kim Full-Face Palettes, Candy Girl Fake Freckle, Thailor Blushes, bronzers, contours and more.

“When I founded KimChiChic Beauty, my dream was to break the mold and create a brand that celebrates individuality, creativity and the transformative power of makeup,” said Kim Chi. “The Ulta.com launch is an iconic moment for us, and I’m excited to continue to spread glam and confidence to even more beauty lovers!”

The brand will release best-sellers like the viral Puff Puff Pass setting powder, Undercover Hoe concealers, Teddy Kim full-face palettes, Candy Girl Fake Freckle, Thailor blushes, bronzers and contours and more.Kim Chi | Michele Marie PR

“Ulta is a true beauty powerhouse, a go-to destination with a powerful loyalty program that keeps consumers coming back for more,” said Stacey Tank, CEO of Bespoke Beauty Brands and owner of KimChiChic Beauty. “We’re thrilled that consumers can now buy the KimChiChic products they love and rack up their Ulta Beauty Rewards at the same time.”

Oh So Sweet: Sabrina Carpenter Launches Sweet Tooth Fragrance at Ulta

Sabrina Carpenter is also making big retail moves with the launch of her Sweet Tooth fragrance line at Ulta, which takes advantage of the successful release of the pop star’s “Short n’ Sweet” and “Man’s Best Friend” albums.

"Ulta Beauty has always been one of my favorite fragrance destinations," said Sabrina Carpenter. "It feels surreal to be alongside my favorite brands and share these scents with even more fans.""Ulta Beauty has always been one of my favorite fragrance destinations," said Sabrina Carpenter. "It feels surreal to be alongside my favorite brands and share these scents with even more fans."Sweet Tooth by Sabrina Carpenter

Her launch will also feature Bite Sized, a new line of deluxe 10 ml mini fragrances of her bestselling scents:

• Sweet Tooth: A deliciously flirty blend of candied ginger, chocolate marshmallow, creamy vanilla and sugared musks
• Caramel Dream: A rich swirl of sugared lemon, almond milk, dark chocolate and caramelized amber
• Cherry Baby: A bold, fruity mix of juicy cherry, glazed apple, dark chocolate and sensual musk
• Me Espresso: A cozy, sophisticated pairing of espresso bean, whipped cream, cocoa powder and Madagascar vanilla

"We're proud to see Sabrina Carpenter's Sweet Tooth collection launch across Ulta Beauty stores and on Ulta.com, bringing her signature scents to a wide audience," said Stephen Mormoris, CEO of Scent Beauty. 

"This milestone not only expands the reach of Sabrina's playful, gourmand fragrances but also connects her devoted fanbase with Ulta Beauty's community of beauty lovers always seeking what's new, expressive and culturally relevant. We are proud to partner with Ulta Beauty to deliver unique fragrance experiences that bring fans closer to the artists they love while enhancing beauty discovery across their trend-forward assortment," continued Mormoris. 

The Bite Sized collection is housed in the brand's signature chocolate bar-shaped bottles, offering a travel-friendly format in fun, signature colors. 

"We're thrilled to introduce fragrances from Sabrina Carpenter's Sweet Tooth collection to Ulta Beauty stores nationwide and Ulta.com. This curated launch marks an exciting moment for growth for the Fragrances by Sabrina brand, bridging her devoted fanbase with our scent-loving guest who's always seeking what's new, expressive and culturally relevant products to add to their beauty routine," said Linda Suliafu, vice president of merchandise, Ulta Beauty. 

"Sabrina's fragrances tap into the growing demand for gourmand, dessert-inspired scents that feel both playful and elevated. We're proud to help make this moment possible for Sabrina along with new and existing guests, delivering unique experiences that bring fans closer to their icons while enhancing beauty discovery across Ulta Beauty's vibrant, differentiated and trend-forward assortment," added Suliafu. 

With the upcoming release of Swift’s “End of an Era” docu-series, her trailer featured the singer’s lineup of post-show body care products, including Ouai’s St. Bart Body Cleanser. Purple PROuai’s Easter Egg Appearance in Taylor Swift’s Docu-Series

With the upcoming release of Taylor Swift’s “End of an Era” docu-series, the trailer featured the singer’s lineup of post-show body care products, including Ouai’s St. Barts Body Cleanser. The body wash is made from a blend of jojoba seed oil, rosehip oil and vitamins A and C that leaves skin soft, hydrated and nourished.

Swift’s recent success is the perfect launching pad for brands looking to achieve higher visibility and credibility across her multi-generational fan base. Other products featured in the trailer included Dr. Barbara Sturm’s Super Anti-Aging Cleansing Cream, Tata Harper’s Regenerating Cleanser and Christophe Robin’s Delicate Volumizing Shampoo and Conditioner duo.