Global beauty retail expansion is accelerating as MEDIPEEL, CJ OLIVE YOUNG in partnership with SEPHORA, and Fine’ry each execute high-impact growth strategies spanning Europe, North America, and key digital marketplaces. Together, the moves highlight how brands and retailers are scaling through prestige doors, curated global partnerships and omnichannel distribution models.
MEDIPEEL Deepens European Presence Through Printemps France and UK Market Entry
Professional derma-aesthetic brand MEDIPEEL is advancing its European strategy with official launches at Printemps stores in France, including a forthcoming debut at the influential Printemps Haussmann flagship in Paris. The expansion builds on a successful summer pop-up at the same location, where MEDIPEEL ranked No. 2 overall and No. 1 in skin care, underscoring strong demand for its science-forward K-derma positioning. Hero products such as the Red Lacto Collagen Wrapping Mask and Young Cica PDRN line drove performance, validating consumer appetite for clinically positioned Korean skin care in luxury European retail.
The French rollout establishes national scale through additional Printemps locations and a phased expansion into Korean Cosmetics stores across France. In parallel, MEDIPEEL is activating the U.K. market through its “Science in Red” London launch event, in collaboration with GlamTouch, a leading K-beauty specialty retailer. The campaign combines in-store pop-ups, live demonstrations, influencer participation (400+ across Europe), and QR-enabled trial programs designed to bridge offline discovery and digital conversion.
CJ OLIVE YOUNG and SEPHORA Partner to Globalize K-Beauty Curation
Korea’s leading beauty and wellness retailer CJ OLIVE YOUNG has entered a strategic partnership with SEPHORA to introduce OLIVE YOUNG–curated K-beauty zones across Sephora’s global retail and digital network. Launching in the second half of the year, the initiative will debut in North America (U.S. and Canada) and select Asian markets including Singapore, Malaysia, Thailand, and Hong Kong, with expansion into the Middle East, UK, and Australia planned for 2027.
The collaboration positions OLIVE YOUNG as a global curator and brand-scaling platform, applying its data-driven merchandising and trend incubation capabilities to Sephora’s international footprint. The move aligns with OLIVE YOUNG’s broader global roadmap, including the opening of its first physical U.S. store in Los Angeles this May.
Fine’ry Expands Omnichannel Reach Across Mass and Digital Retail
Fast-growing fragrance brand Fine’ry, incubated by Maesa and best known for its success at Target, is entering its next growth phase with expanded national and digital distribution.Fine'ery
While expanding into new retailers, Fine’ry continues to deepen its partnership with Target through exclusive fragrance launches, including three new scents introduced in late December. Supported by experiential activations and immersive digital platforms, Fine’ry’s strategy blends accessibility, storytelling, and scale—positioning the brand to capture sustained momentum in the fast-growing fragrance category.
Executive Takeaway
Across prestige skin care, curated K-beauty, and mass fragrance, these expansion moves reflect a shared strategic playbook: leverage flagship retail partnerships, activate omnichannel ecosystems, and scale through data-driven curation and experiential engagement to meet rising global demand.
