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Fixate™ Keratin: Hair Transformation from the Inside

Apr 20th, 2018
Jake Rio
Lubrizol Life Science
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Even on a busy day, customers want to look great.  With less time to spend on beauty routines, consumers are looking for innovative ways to achieve and maintain beautiful hair. Straightening techniques can make the hair smooth and shiny, but over time they can cause the outer layer of the hair to become damaged. Ultimately, this damage will cause unsightly dullness and breakage of the hair.

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