"I am thrilled to join the Function of Beauty team at this pivotal point in the company's growth trajectory," said Belsito. Function of Beauty
Belsito brings more than a decade of experience in driving growth for global brands across retail and direct-to-consumer channels.
She previously served as CMO at Sabra Dipping Company, where her efforts helped lead to Pepsi's acquisition of Sabra in 2024. Before that, she was the founding CMO of LOLA, transforming it into a leading omnichannel brand in the feminine care industry.
"Function of Beauty continues to expand and strengthen retail partnerships in some of the world's largest retailers," said Function of Beauty CFO and COO Rob Hawk. "In partnership with Monica, we are excited to continue to demonstrate to our customers and consumers the benefits of custom made personal care formulas versus traditional incumbent offerings. I look forward to working with Monica and the rest of the leadership team as we embark on the next wave of growth."
"I am thrilled to join the Function of Beauty team at this pivotal point in the company's growth trajectory," said Belsito. "Function of Beauty is truly one-of-a-kind, and my vision is to leverage our proprietary manufacturing platform, strong distribution footprint, and best-in-class product offering to redefine what's possible in personal care—putting the consumer at the center of every formula and reshaping the industry in the process. I plan to work closely with our talented team and our national retail partners to make this vision a reality."
