In Q2 2021, U.S. prestige hair care sales totaled $346 million, a 70% gain from 2020 figures, per NPD data. It's important to note that U.S. prestige hair care had a strong 2020, growing 7% year-over-year.
Some pandemic-driven trends have persisted, including at-home/DIY coloring and hair care.
And, as away-from-home activities increased, so too did hair styling sales, which faced the biggest declines in 2020. In Q2 2021, the sector had the strongest performance in 2021, growing nearly 100% year-over-year.
Given the category's strong growth, where is hair care going next? During Beauty Accelerate Virtual, coming October 18-21, 2021, a wide range of experts will tackle the next wave of innovation. Registration is now open.
- In Hair Next-Gen Hair Shine Active from Green Chemistry + In silico Modeling, Cristiane Pacheco of Chemyunion will discuss a 100% plant-based, vegan and biodegradable hair shine active, designed following the principles of green chemistry.
- In Hero Ingredients for Clean & Inclusive Hair Care, Ashlee Cannady of Aprinnova will discuss the development of authentic, natural and sustainable products with incredible performance. Cannady will present a case study of JVN Hair, which uses hero ingredients to replace silicones and leverage multifunctionality for inclusive haircare without compromise.
- In Embracing Diversity with Innovative Hair Care Solutions, Farahdia Edouard of Croda will discuss the embrace of diversity in the development of innovative products for various hair textures.