Inclusive hair care brand CurlMix has launched a crowdfunding campaign on WeFunder.com.
The campaign allows CurlMix enthusiasts, investors and the broader community to be a part of the brand's continued success.
Options include several investment tiers with exclusive perks and rewards.
Having launched at 460 Ulta Beauty stores and more than doubled lifetime revenue from $13 million to $32 million in two years, the refreshed brand (redesigned packaging) has also received institutional investments from Cleveland Ave, led by Don Thompson, the first Black CEO of McDonald's.
Kim Lewis, CEO of CurlMix, noted, “We’re excited for the brand’s growth over time and have extreme gratitude for the support received from our community. Partnering with Ulta Beauty and Cleveland Ave. has been a dream come true."