K-Beauty's Grabity Anti-hair Loss Brand Hits Europe

Grabity, an anti-hair loss K-beauty brand developed by top scientists from MIT and KAIST's Professor Haeshin Lee, made its European debut at FOIRE DE PARIS 2025, France’s largest consumer goods expo. Since its launch in Korea a year ago, Grabity has sold more than 1 million bottles and generated 20 billion KRW, rapidly selling out at retailers like Olive Young.

Held from April 30 to May 13, the expo attracted 450,000+ visitors, with Grabity's booth quickly exhausting its supply of 5,000 units, the company reports. The brand showcased its Hair Lifting Shampoo and new Hair Lifting Shot, highlighting its dual action: preventing hair loss and enhancing volume. Live demos of the brand's patented star ingredient, the polyphenol-based LiftMax308, showed visitors how it transforms fine, weak hair into thicker, fuller strands.

Published research in Advanced Materials Interfaces confirmed:

•  a 90% reduction in hair loss within one week and
• a 140% improvement in hair volume after just one use. 

Grabity's formulas are 100% vegan and certified "Excellent" for skin safety by Germany's Dermatest. In line with European eco-values, its packaging uses recycled coconut shells to reduce plastic waste.

"At Grabity, we deliver results backed by science," said CEO Haeshin Lee, also a Distinguished Professor at KAIST. "The Paris expo showed us that Korean innovation truly resonates with European consumers."

This follows the brand's January 2025 premiere at CES Las Vegas, where the product launch showcased the company's expertise in polyphenol-based formulations.

Ingredients: Grabity Hair Lifting Shot: Purified Water, Alcohol Denat., Tannic Acid, Poloxamer 407, 1,2-Hexanediol, Caffeine, Urea, Panthenol, Salicylic Acid, Ethylhexylglycerin, Niacinamide, Fragrance, Butylene Glycol, Silk, Sodium Hyaluronate, Caprylyl Glycol, Polyvinyl Alcohol, Rehmannia Root Extract, Cornus Fruit Extract, Alisma Orientale Tuber Extract, Yam Root Extract, Smilax China Root Extract, Peony Root Extract.  

*Ingredients listed as shown on Olive Young website as of May 8, 2025