Step Inside L'Oréal's Beauty Terminal


According to a recent article, L'Oréal has launched an in-house content studio referred to as the Beauty Terminal. 

Launched to "set and respond to up-and-coming trends in real time," the Beauty Terminal is focused on creating digital and social content, the article states. 

Marie Gulin-Merle, CMO for L'Oréal USA, was quoted in the article saying, "From beauty tutorials, to ‘always on’ content like product laydowns, shade ranges, before and afters, step-by-step applications, routines, e-commerce assets and more across all social, digital, and e-commerce channels. We want to engage and connect with our customers faster and in new and interesting ways.”

The Beauty Terminal also includes a Virtual Reality room and a hangout lounge for beauty influencers. 

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