Too Faced is Being Sued

@tatcha / via Instagram
@tatcha / via Instagram

Beauty packaging can act as a vital ally by elevating the appearance of a cosmetic product from mass market to prestige. Or in Too Faced's case, it can lead to a lawsuit. 

According to a WWD article, Japanese beauty company, Tatcha, is suing Too Faced for alleged packaging infringement. Tatcha's lipstick packaging in question is pictured above.

Tatcha explained in the article that Too Faced has shown its similarly packaged products--seen here--through social media, on its webiste and to retailers. The company claims the striking similarities in packaging are "causing confusion in the marketplace." 

Tatcha is reportedly asking a court to stop Too Faced from using this packaging, and for damages. 

For the full article and details, please visit 

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