Illamasqua is The Hut Group's Newest Acquisition

@illamasqua / via Instagram
@illamasqua / via Instagram

The Hut Group's (THG), whose current shopping spree shows no sign of slowing down, has announced the acquisition of cosmetics brand, Illamasqua. 

Illamsqua, a British-based cosmetics company, currently has three branded stores in Leeds, Liverpool and London. Its products are available for purchase at Selfridges, Debenhams, via its online store at and THG-owned It also hosts The Illamasqua School of Make-up Art in London. 

Julian Kynaston, founder and chairman of Illamasqua, commented on the acquisition by saying, "I am truly excited about The Hut Group’s acquisition of Illamasqua. We have been working with THG for over a year now and have seen great successes, so this move was a natural step for the brand. Finding the right partner, with whom we could align our vision for the future, was of crucial importance and I’m in no doubt that The Hut Group’s digital strength and marketing expertise will take Illamasqua to the next level."

Founder and CEO of THG, Matthew Moulding, added, "I am delighted we are adding Illamasqua to The Hut Group’s growing portfolio of beauty brands. In Illamasqua’s unwavering commitment to professional, high-quality products and creativity, not to mention its strong identity, we saw a business with a unique proposition and an opportunity to take a strong and dynamic brand to the next level. We are confident that, with our world-class e-commerce platform and large marketing infrastructure, we will deliver significant growth and further extend Illamasqua’s global customer base. This investment is another step in our ambition of becoming the world’s largest online retailer of health and beauty products by 2018."

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