Cosmetic Executive Women (CEW) has announced the five finalists for the 2010 Indie Beauty Award, which recognizes the creativity, originality and entrepreneurial spirit of small, independent beauty companies. The winner will be revealed at the 16th annual CEW Beauty Awards on May 21, 2010, at the Waldorf-Astoria New York.
This year’s Indie Beauty Award Finalists are: Cover FX, Living Proof, Moroccanoil, Oribe Hair Care and Oscar Blandi Haircare. The winner will be determined in a special vote by the CEW Board of Governors. Linda Wells, editor in chief of Allure magazine, will announce this year’s winner at the CEW Beauty Awards luncheon.
“This Indie Beauty Award helps to put a spotlight on companies that otherwise may not have been given the opportunity to shine,” remarks CEW president Carlotta Jacobson. “It also provides the companies with the momentum to continue creating innovative products.”
This year, the number of new, privately owned companies that were competing for the Indie Beauty Awards rose to 38, making it the most crowded field to date. Past Indie winners include such start-up royalty as NIA 24 and MD Skincare by Dr. Dennis Gross.