Laura Geller Beauty announced the appointment of seasoned beauty industry executive Elana Drell Szyfer to CEO. Drell Szyfer's background fuels her new role at the 21-year-old brand, where she will continue to scale the company and lead the development of the brand. A primary charge will include driving Laura Geller Beauty's current image revamp and expansion into additional brick-and-mortar locations, both domestically and globally, as well as focus on new product and technology innovations, while continuing to grow the QVC business globally.
"I am very excited to welcome Elana on board. I am confident that her significant industry expertise and leadership will take the brand to the next level. After founding this company over 20 years ago, I am delighted to see the brand's recent evolution and am looking forward to the growth that Elana will bring," said Laura Geller, founder of Laura Geller Beauty.
Drell Szyfer brings over two decades of experience in the beauty industry to the position, have worked at major industry players such as Estée Lauder, L'Oréal and Avon. At Estée Lauder, she held the role of senior vice president of global marketing for the Estée Lauder brand, and prior to that, vice president of global marketing for Prescriptives. She then spent three years at Ahava Dead Sea Laboratories, where she was CEO globally. Most recently, she was executive vice president of global brand strategy at Kenneth Cole Productions.
In addition to her new post at Laura Geller Beauty, Drell Szyfer will hold an operating advisor role at Tengram Capital Partners, an investor in Laura Geller Beauty. In that capacity, she will advise on Tengram's current beauty portfolio, assume board positions and consult on potential new investments. The Tengram beauty portfolio currently includes als oNest Fragrances and Deva Curl.
"We are thrilled to welcome Elana to the Laura Geller Beauty and Tengram family and look forward to the significant contributions that she will make towards all of our brands," said Richard Gersten, partner at Tengram. "Her broad experience in the beauty industry and her expertise in defining and leveraging brand assets to build and propel company growth will be a tremendous asset to Laura Geller Beauty and will greatly impact the awareness and continued elevation of the brand."