Parfums de Coeur is now PDC Brands, which has a portfolio of beauty and personal care brands in the fine fragrance, specialty and adult bath, and first aid categories in the mass market.
Founded in 1981 with roots in affordable fine fragrances, PDC Brands has doubled sales and profits since joining forces with Boston based private-equity firm, Yellow Wood Partners in late 2012. PDC Brands annual global retail sales are estimated at more than $300 million, states the company, and it expects to double again by year-end 2017. PDC's products are sold in more than 40 markets globally, and the company has plans for further international expansion.
Driven by category-leading growth on popular fragrance brands Body Fantasies and BOD Man (coupled with the acquisitions of Calgon, The Healing Garden and Dr Teal's) PDC Brands has become a top source of growth, according to the company, for U.S. and International mass-market retailers. The company's core brands are among the top market share leaders in every category they compete. PDC Brands portfolio holds over a 40% unit share of women's mass-market fine fragrance and over a 30% unit share of men's mass-market fragrance.1 The Company's most recent acquisition, Dr Teal's, has turned into its fastest growing brand, increasing at a rate of more than 50% since being acquired in early 2014.2 Additionally, PDC Brands has a leading position in the specialty bath category with Calgon, an iconic brand known for its Take Me Away tagline.
"PDC Brands has successfully transformed from a singularly-focused fragrance company, to a leading global purveyor of beauty and wellness brands and products," said James Stammer, CEO, PDC Brands. "We plan to expand even further by investing in our current brands as well as adding new and unique brands and products to our portfolio via acquisition."
In addition to investments and acquisitions, PDC Brands' priority is to continue connecting their products with consumers to fuel organic growth. "We are constantly seeking new ways to cultivate consumer connections for our brands," said Jessica Donoghue, vice president of marketing, PDC Brands. "We are focusing on strategic media partnerships and social advocacy programs that we know will directly influence our consumers."
PDC Brands is also opening a new corporate headquarters in Stamford, Connecticut to accommodate its growing business and team.
- Nielsen Retail Sales, Last 52 weeks 11.1.14: Body Fantasies is the number one women's fragrance brand in dollars and units, $50MM, +25.4% vs PY; Bod Man is the number one men's fragrance brand in dollars and units, $28MM, +5.0% vs PY
- Nielsen Retail Sales, Last 52 weeks 11.1.14: Dr Teal's is the number one bath care brand in dollars and units, $44MM, +35MM, +35.1% vs PY; Calgon is the number two bath care brand in dollars and units, $24MM, +3.0% vs PY