As previously reported, L’Oréal has finalized the acquisition of Niely Cosmeticos in Brazil, including its Cor & Ton hair coloration brand and the Niely Gold shampoo and care brand.
Niely Cosmeticos is the largest independent hair coloration and hair care company in the country, which is a leading market in the categories. Its products are positioned for Brazil's middle class and is distributed via retailers and wholesalers, supermarkets, pharmacies and perfumery chains.
