Amyris has announced clean beauty brand Biossance is coming to the United Kingdom and will land on Cult Beauty, which is one of the United Kingdom's fastest-growing online beauty businesses.
First launched in 2015, Biossance is pioneering sustainable beauty through biotechnology and is known for innovating the first renewably sourced, 100% plant-based squalane–the moisturizing molecule that keeps skin healthy and hydrated.
The company’s “No Compromise” approach underpins the core of the brand which sees upwards of 2,000 questionable and potentially toxic ingredients banned in the use of its products, surpassing Europe which leads the way globally, with more than 1,367 ingredients not allowed for cosmetic use.
Non-comedogenic and suitable for all skin types, Biossance’s products are all dermatologist tested, made with vegan, cruelty-free ingredients and utilize sustainably sourced packaging. Its sustainable packaging utilizes renewable resources, planet-first processes and ready-to-recycle, FSC certified conscious packaging, with outer boxes made from sustainable sugarcane fiber.
Since launching into Sephora stores in 2017, Biossance has become one of the top-selling brands within its stores and is Sephora's first (and only) Environmental Working Group (EWG) Verified beauty brand. The early success of the brand has led to rapid expansion beyond the United States into Canada, Brazil, Mexico, Southeast Asia, Australia, New Zealand and now the United Kingdom.
In June 2019, Biossance announced TV personality, podcaster, comedian and beauty expert to the stars, Jonathan Van Ness, as its first brand ambassador. Ness has played a pivotal role in helping Biossance launch The Clean Academy, an educational initiative designed to become the complete clean beauty resource for consumers and industry alike, empowering everyone to make smart choices.
Biossance's most popular products include:
- Squalane + Vitamin C Rose Oil, £61 (30ml)
- Squalane + Peptide Eye Gel, £46 (15ml)
- Squalane + Omega Repair Cream, £49 (50ml)
- Squalane + Probiotic Gel Moisturizer, £44 (50ml)
- Squalane + Phyto-Retinol Serum, £61 (30ml)
- Squalane + Glycolic Renewal Facial, £57 (60ml)
- Squalane + Antioxidant Cleansing Oil, £25 (200ml)
- 100% Squalane Oil, £27 (100ml)
“We are proud to continue our global expansion into the U.K. market by introducing the best performing skin care with clean and sustainable formulas that deliver unprecedented results,” said Biossance president Catherine Gore. “Our products use the most effective and conscious ingredients. We want our consumers to know that what they are putting on their skin is good for them, the environment and is ultimately giving them their healthiest skin yet.”