Flannels Beauty opened a flagship store in Sheffield at Meadowhall shopping center, with two more to open in Leicester and Liverpool, according to Sheffield Telegraph.
The U.K. publication reports that the stores feature interactive beauty changing rooms, digitally connected private spaces to test and trial beauty, as well as a beauty bar to try products over a beverage.
There is also a personal shopping and concierge service.
Brands such as Chanel, La Mer, Charlotte Tilbury and Creed will be available at the stores.
In addition, Le Labo, Augustinus Bader, Natasha Denona, Dr. Barbara Sturm, Morphe and Nudestix brands will be offered.