In May 2021, BFA Industries (Beauty For All; home to Ipsy and BoxyCharm) announced that it had appointed Sharon Chuter, Uoma Beauty founder and CEO and founder of the #PullUpforChange initiative, as a BFA adviser to provide guidance, inspiration and accountability towards its inclusivity program’s progress; the organization has now announced that it will make a $25 million investment in diversity and inclusion in 2022.
This investment will support Black-owned and Latinx-owned brands with product investment, marketing amplification, product development resources and business support.
BFA's update noted that it has already invested more than $20 million in 32 Black-owned brands across Ipsy and BoxyCharm this year.
Recent developments include:
- The launch of Treslúce Beauty, a bilingual brand co-founded by Becky G.
- Hosting thought leadership panels through BFA Assembly and Clubhouse event series and partnering with GLAAD as an advisor for Ipsy and BoxyCharm.
- Partnering with Las Fotos Project to elevate and spotlight the artistic work of talented teenage girls from underserved communities across the BFA brands.