Eurazeo has announced it will invest approximately €410 million in Aroma-Zone, a French company that makes and distributes aromatherapy, natural DIY beauty and wellness products direct-to-consumer.
Previously: Pai Skincare Secures £6.4M Series B Investment
Eurazeo will support Aroma-Zone with its growth strategy, providing access to Eurazeo's international network and expertise in the consumer goods and digital sectors. It will also help Aroma-Zone improve its online platform in France and develop it internationally, while continuing to open new stores.
Eurazeo will become Aroma-Zone's main shareholder alongside the founding Vausselin family.
The final terms of the deal will be announced on completion.