5 Things That Made 2018 a Financial Success for Estée Lauder


2018 proved to be another strong year for Estée Lauder. 

In fiscal year 2018, the cosmetic giant reportedly saw net sales reach $13.68 billion, net earnings reach $1.1 billion and diluted earnings per share reached $2.95.

FY2018 Net Sales by Product Category: 

  • Hair care reached $570 million;
  • Fragrance reached $1.8 billion;
  • Skin care reached $5.595 billion; and
  • Makeup reached $5.6 billion.

FY2018 Net Sales by Region:

  • APAC net sales were $3 billion;
  • The Americas net sales were $5 billion; and 
  • EMEA net sales were $5.6 billion.

According to the company, a few of the factors that helped achieve a successful 2018 were its diverse brand portfolio, the "resurgence of skin care," an increase in experiential retail, 20+ years of experience in e-commerce and its company culture. 

Fabrizio Freda, president and CEO, said, "Global prestige beauty is exciting, dynamic and fast growing. With a proven, successful strategy, brands and products that are coveted around the world, and a continued focus on the long-term, we expect to continue to drive sustainable growth, industry-leading sales and gain share."

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