Sephora Gives its Beauty Insider Program a Major Makeover


Sephora has made updates to its Beauty Insider program. They include:

Birthday Gifts—Throughout 2019, members on all three of the program’s tiers (Insider, VIB and Rouge) may choose from mini sets from Drunk Elephant and Kat Von D. VIB and Rouge Members will also have the opportunity to choose from a rotating third option, which will change throughout the year (the first choice is from Milk Makeup), or to forgo their gift in exchange for 250 bonus points.

Celebration Gift—Members who are, or become, VIB or Rouge in 2019 have the option of choosing from three benefits for the year, beginning mid-January. They include:

  • Points—Rouge may add 750 points to their account; VIB may add 500
  • Shareable Makeovers—Rouge may share four makeup deluxe full face makeover experiences with friends over the year; VIB may keep or share two

Free Shipping—Rouge may choose free flash (2-day) shipping, while VIBs may elect to receive free shipping on orders over $35

Additionally, the following Beauty Insider benefits will remain available at all times:

Point Multiplier—The higher the tier, the better the multiplier (Insiders receive 1 point per $1; VIB members receive 1.25 points per $1; and Rouge members receive 1.5 points per $1)

Monthly rewards, including trial-size products, sets and one-of-a-kind experiences; VIB and Rouge members may redeem their points for full-size monthly products, and Rouge members can redeem 2,500 points for a $100 Rouge Reward to use on their favorite products

Full face makeovers with no minimum purchase for Rouge members

“Not only are we offering more rewards, but we are offering more choice at every rewards moment to make her journey feel personal,” said Andrea Zaretsky, senior vice president of CRM and loyalty. “These exciting new benefits are intended to give Beauty Insiders more of what they love, and underscore our appreciation for our most loyal clients.”

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