Tia Cummings has joined Walker & Company Brands, a Procter & Gamble company, as its new vice president of marketing.
Walker & Company Brands is the maker of Bevel and Form Beauty, and Cummings will be responsible for managing their marketing strategies, as well as product/digital marketing, social media strategy, public relations and marketing analytics.
Cummings has more than 15 years of experience, from companies like L'Oreal, Johnson & Johnson, and Kellogg's. She is an Effie Award-winning marketer and is recognized for her strategic approach in global marketing and brand performance. Cummings was also recently recognized as of Brand Innovator’s 40 Under 40 2019 honorees.
She received her B.S. in chemical engineering at Hampton University and an MBA from the Krannert School of Management at Purdue University.
“I am thrilled to be joining the Walker & Company team at such an exciting time in the company's growth,” said Cummings. “I look forward to leveraging my many years of marketing experience to help Bevel and Form Beauty become leading health and beauty brands for people of color.”
“We are excited to welcome [Cummings] to our leadership team to help grow the Walker & Company portfolio of brands,” Joanne Hsieh, COO of Walker & Company, said. “She brings a great cross section of CPG, beauty and hospitality marketing experience, which will enable us to further deepen our connection with and solve the unique personal care needs of our target consumer.”