Ahead of its integration of P&G beauty brands, Coty has named Publicis Media its lead global media agency. Publicis Media's Zenith will work with Coty's internal digital agency, Beamly, in developing strategy, content, data and analytics.
The move is critical as Coty is slated to spend about $1 billion in promotions and advertising, which will support its leadership in segments such as professional salon products, fragrance and cosmetics.
"Zenith has been a trusted partner for Coty," said Camillo Pane, CEO designate, Coty. "We are excited to expand our partnership with them as we look to elevate the quality of our media while taking advantage of our new scale, as we strive to become over time a global industry leader by being a clear challenger in beauty."