How P&G is Transferring Brands to Coty


Following mixed 2016 results, P&G is spinning off its its global fine fragrances, salon professional, cosmetics and retail hair color businesses, and hair styling brands under a subsidiary, Galleria Co., which, as previously reported, will eventually become part of Coty.

This "tax-efficient" Reverse Morris Trust transaction reportedly "provides P&G shareholders with the opportunity to exchange their shares of P&G common stock for shares of Galleria Co. common stock, which will convert into shares of Coty class A common stock upon completion of the merger."

P&G expects to issue 409,726,299 shares of Galleria Co. common stock in the exchange offer.


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