U.K. retailer John Lewis has launched its first virtual beauty tech department with four products that focus on skin care concerns.
According to Evening Standard news in London, the products have been chosen according to customer and market feedback, which showed consumers looking to enhance their DIY beauty routines.
The products include:
- MZ Skin LED light mask
- Dermaflash Luxe exfoliation tool
- Foreo Bear toning device
- BeGlow Tia MAS sonic skin care system
Virtual experiences on a brand's website have reportedly shown to increase the time customers spend on-site by 101% along with an 8% decrease in returns.