Tara Simon, who previously worked at Ulta Beauty as its senior vice president of merchandising, prestige, has joined The Estée Lauder Companies as senior vice president, global general manager of Too Faced, the company announced.
In her previous role, Simon was responsible for the successful business model evolution and elevation of Ulta Beauty’s luxury brands. As the leader of its prestige merchandising team, merchandising strategy team and the emerging brands team, Simon increased the number of prestige brands sold through the retailer by attracting exclusive launches from brands like Mac and Clinique.
Simon has reportedly worked closely with Too Faced since 2006 during her time at Ulta and her tenure at Sephora, where she served as the director of business development and divisional merchandise manager of color.
Her responsibilities as senior vice president, global general manager will include guiding and implementing the brand’s global strategic vision and leading the teams across the organization to execute these strategies.
Throughout her career, Simon has received several awards and honors including the Cosmetic Executive Women (CEW) Achiever Award in 2018. She sits on the Harvard Women’s Leadership Board supporting The Kennedy School’s Women and Public Policy Program, is on the national board of directors of CEW, and served on the advisory board of The NPD Group.
John Demsey, executive group president, The Estée Lauder Companies, said: “Tara is a visionary strategic leader and brand builder with deep experience in prestige beauty and makeup. She is a force, with unstoppable energy and admirable character. Tara has great respect for the vision, grit and passion with which Jerrod and Jeremy built Too Faced.
She will be instrumental in helping to bring the unique brand narrative centered around Jerrod’s inspiring products and experiences to new audiences globally. Her vast expertise and ability to drive winning business, results within the specialty-multi prestige beauty space makes her uniquely suited to bring Too Faced to new levels of success.”