Firmenich Announces Partnership with Harmay

Firmenich has announced a partnership with Harmay, a retail brand in China. Under the agreement, Firmenich and Harmay will contribute to the development of the fine fragrance category in China and support the development of new fragrance brands, concepts, experiences and models. For a sense of Harmay's aesthetics, visit this visual tour.

Founded in 2008, Harmay is a global beauty collection store, a warehouse-based aesthetic new retail brand. The brand offers premium beauty, skincare, fragrance and lifestyle products through its online and offline stores.

Ilaria Resta, president, Global Perfumery, Firmenich, said, "As a world leader in fine fragrance, Firmenich is focused on leading the transformation of this industry and creating trends to future-proof the business. After more than 30 years of successful operations in China, this partnership with Harmay serves as a significant enhancement to our capabilities in China and fortifies our ambitions as the partner of choice in the Chinese market.”

Jason Ju, co-founder,  Harmay, said, “China is projected to be the new frontier of the global fine fragrance market, with many local brands emerging and a significant increasing usage among consumers, especially with Gen Z. We are honored to play a key role in propelling this growth with the synergies between Harmay and Firmenich. We hope this inspires even greater innovations and creations for the industry.”

Olivier Viejo, head of Fine Fragrance, Firmenich China, said, “Thanks to this strategic partnership with  Harmay we are joining forces to incubate brands of tomorrow and leverage our mutual capabilities in consumers insights, digital, creativity and art of perfumery. This will pave the way for more growth in the Fine Fragrance industry both within China and globally.”