Ashunta Sheriff has launched Ashunta Sheriff Beauty, a Black-owned beauty brand with a conscience.
Related: Flawless by Gabrielle Union Relaunches as Black-owned, Black-led Brand
The line features numerous products and tools that are fun and easy-to-use with long-lasting results:
- MagnitiEYES Magnetic Luxury Lashes: With magnetic liquid liner technology, this product makes applying and removing lashes easier than ever without damage. Each kit comes with two or three lash styles, a lash application tool and black liquid magnetic eye liner.
- BROWzing Brow & Lash Kit: This kit delivers everything needed for perfectly-manicured brows while nourishing brows and lashes.
- BROWzing Brow Gel Freeze: This customizable brow-styling wax lifts, tames and sculpts each brow hair for a laminated, feathered look.
- Unicorn Duochrome Highlighter: This vegan-friendly, long-lasting highlighting powder features a diamond finish and can be used on the face, eyes and body.
- UV Vegan Liquid Liners: These liners come in six bold shades. Waterproof and smudge-proof, the liners can be layered for bold, vibrant looks that glow under black light.
- Unicorn Multichrome Glitter Shadow Palette: Ten shades of highly-pigmented pressed duochrome glitter eye shadow create a long-wearing, multidimensional effect.
- Dual Lock Adhesive Liner: This liner is offered in both black and clear and features an easy grip applicator.
- Beauty Water Fix It Spray: A vegan and alkaline, water-based hydrating spray, this product is infused with jojoba, rose water, coconut fruit, Vitamin E and setting agents that set makeup all day.
- Black Diamond Makeup Sponge: This latex-free sponge plumps when dampened, yet maintains its shape and is perfect for getting those tough-to-reach areas. This product comes with its own clear diamond-shaped holder.
- BROWzing Brow Brush: This is a dual-ended vegan brow brush, while one side helps shape, define and sculpt brows, the other can be used with eye shadows and cream color bases to line.
Sheriff is an Emmy-nominated celebrity makeup artist with more than 20 years of professional experience. She has worked with Taraji P. Henson, Sean Combs, Alicia Keys, Yvonne Orji, Zendaya, Rihanna, Tracee Ellis Ross, Sharon Stone and other Hollywood stars.
"I created Ashunta Sheriff Beauty to bring easy-to-use, quality products that create flawless, stunning and bold makeup looks for all skin tones," said Sheriff. "I wanted to bring that A-list glamour to everyone with the same high-quality products that I use daily–on clients and myself."
