Vida Glow and Hyper Skin have expanded their brands into prestige retailers Neiman Marcus and Sephora, respectively.
Vida Glow, an ingestible beauty brand, launched into Neiman Marcus in late September with 12 skin and hair care products.
The lineup includes the best-selling Vida Glow Marine Collagen, a hydrolyzed peptide powder clinically proven to stimulate collagen production.
One unit of Vida Glow Marine Collagen is sold every four seconds, and more than 6 million units are sold annually, per the brand.
According to the company, Vida Glow has experienced a 600% increase in e-commerce sales from 2019-2022, crediting consumers placing greater importance on their inner beauty and skin care during the pandemic.
Vida Glow’s continued growth in the U.S. market with Neiman Marcus marks a pivotal progression in the Australian brand’s international expansion plans.
The brand’s products are available at neimanmarcus.com and in 10 Neiman Marcus stores in Arizona, California, Georgia, Illinois and New York.
Hyper Skin, a skin care line for melanated skin, is also expanding its retail presence in brick-and-mortar stores with its debut in more than 250 Sephora outlets across the nation.
The brand’s hero product, the Hyper Even Brightening Dark Spot Vitamin C Serum, as well as its new product, the Hyper Even Gentle Brightening Gel Cleanser, are both featured in Sephora’s “Next Big Thing” section, a prime placement in the store that showcases up-and-coming beauty brands.
The Hyper Even Brightening Dark Spot Vitamin C Serum is formulated with 15% vitamin C, bearberry, licorice and kojic acid to help combat acne scars and sun damage as well hyperpigmentation and signs of aging. Anti-inflammatory ingredients like turmeric and salicylic acid work to heal and prevent future acne breakouts.
The Hyper Even Gentle Brightening Gel Cleanser is designed to cleanse the skin and unclog pores without stripping it of essential moisture. Mandelic acid regulates oil production, reduces breakouts and brightens dull skin. The formulation also includes licorice root, bearberry and willow bark to help fade dark spots, calm inflammation and protect against future acne breakouts.
The products are available at sephora.com as well as in Sephora stores.
Vida Glow Marine Collagen
- $50 per 30 servings
- Ingredient: Natural Marine Collagen
Hyper Skin Hyper Even Brightening Dark Spot Vitamin C Serum
- $58 per 1 fl oz
- Ingredients: Water (Aqua), 3-0-Ethyl Ascorbic Acid (Vitamin C), Kojic Acid, Aloe Barbadensis Leaf Juice, Arctostaphylos Uva-Ursi Leaf Extract, Biotin, Camellia Oleifera Leaf Extract, Citric Acid, Corallina Officinalis Extract, Curcuma Longa (Turmeric) Root Extract, Ethylhexylglycerin, Glycerin, Glycyrrhiza Glabra (Licorice) Root Extract, Hyaluronic Acid, Hydroxyethylcellulose, Lactobacillus/Papaya Fruit Ferment Extract, Lecithin, Maltodextrin, Melia Azadirachta Flower Extract, Melia Azadirachta Leaf Extract, Ocimum Basilicum (Basil) Flower Leaf Extract, Ocimum Sanctum Leaf Extract, Phenoxyethanol, Phyllanthus Emblica Fruit Extract, Potassium Sorbate, Pullulan, Pyrus Malus (Apple) Fruit Extract, Saccharomyces/Xylinum/Black Tea Ferment, Salicylic Acid, Sclerotium Gum, Silica, Sodium Benzoate, Sodium Citrate, Tetrasodium Edta, Tocopherol, Xanthan Gum
Hyper Skin Hyper Even Gentle Brightening Gel Cleanser
- $28 per 5 fl oz
- Ingredients: Water (Aqua), Glycerin, Cocamidopropyl Betaine, Salix Alba (Willow) Bark Extract, Polysorbate 20, Cellulose Gum, Disodium Cocoyl Glutamate, Aloe Barbadensis Flower Extract, Arbutin, Butylene Glycol, Chamomilla