As part of the acquisition, Credo will absorb Follain’s online retail business and storefront in Beacon Hill, which will serve as the retailer’s second store in the Boston market.
The Follain-branded skin care line will become part of Credo’s owned brand portfolio.
Follain founder and CEO, Tara Foley, will support Credo as an adviser over the coming months. After the transition, she will continue her work consulting with purposeful beauty and CPG brands.
Foley said, "This is a proud moment in the history of Follain, and an important moment in the evolution of clean beauty. We believe this will strengthen the mission-driven beauty movement by creating the single leading clean beauty retailer, and standard bearer, that the industry needs. We are happy to see the Follain brand and products continue to make an impact in their new home with Credo.”
Credo CEO, Stuart Millar, said, "The acquisition of Follain, a like-minded company with a shared mission, is an important step forward for Credo and the clean category. Solidifying Credo’s clean beauty leadership position allows us to scale our impact in a meaningful way, and we are excited to continue to advocate for change in a highly under-regulated industry.”
Credo co-founder, Annie Jackson, said, "Since inception, Credo and Follain have been on a parallel path, whether related to clean beauty leadership, affecting positive change in the industry or providing a platform for a brand community that is dedicated to conscientious brand creation. This is an important milestone that furthers our commitment to the health of people and the planet.”