Saie has announced the launch of The Every Body campaign, a human rights campaign which joins more than 35 brands across the beauty and wellness industries to raise awareness and funds for reproductive justice.
Participating brands repackaged a best-selling product in a limited-edition Every Body Green carton, inspired by the green bandanas and smoke present throughout abortion rights demonstrations.
One hundred percent of the campaign proceeds support reproductive justice in partnership with SisterSong, a national activist organization dedicated to protecting those most impacted by anti-abortion legislation and to encourage votes for candidates with reproductive justice values.
Participating brands include:
- Alpyn Beauty
- by/rosie jane
- caliray
- e.l.f. Cosmetics
- Fable & Mane
- Freck Beauty
- Furtuna Skin
- Glow Recipe
- Hatch Mama Beauty
- Herbivore Botanicals
- The Inkey
- ListIris&Romeo
- Josie Maran
- Jouer Cosmetics
- Kate McLeod
- Keys Soulcare
- Kinfield
- Kopari
- Live Tinted
- Make Beauty
- maude
- Megababe
- Mented Cosmetics
- Nécessaire
- Nette
- The Nue Co.
- The Outset
- Pacifica
- Phlur
- Prose
- Tenoverten
- Topicals
- Veracity
- Versed
- Well People
- Youth To The People
Consumers can visit EveryBodyCampaign.com to shop and support their favorite brands while supporting women's rights.
Laney Crowell, founder and CEO of Saie, said, "At Saie, our mission first and foremost is to feel good and do good for people and the planet. Period. As a mother of two daughters, I couldn't sit back and feel helpless with our rights on the line. I'm grateful and encouraged that so many like-minded brands jumped at the chance to participate, partner and contribute to The Every Body Campaign. It's our responsibility to use our platforms to advocate for the right to govern our own bodies and create incredible change."
Scarlett Johansson, chairman and co-founder of The Outset, added, "Today, the Outset joins more than 35 brands and founders who partnered on the beauty industry's largest effort to drive awareness around the issue of reproductive rights ahead of the November midterm elections. We believe in conscious consumerism and are proud to participate in this effort that highlights and supports the basic human rights that are at stake."
