Desire Fragrances Group Appoints CEO

Nov 4th, 2022
Jacquelyn Mueller, associate editor, Global Cosmetic Industry
Since 2016, Stella has been the co-founder and CEO of the Brands Beyond Beauty group.
Since 2016, Stella has been the co-founder and CEO of the Brands Beyond Beauty group.

Desire Fragrances Group has named Patrizio Stella its new chief executive officer.

Previously: Dermstore Launches "The Fragrance Shop" Featuring Luxury Fragrances

Stella will help the brand forge its new vision and will be responsible for implementing all business, marketing and communication activities.

Stella began his management career at Procter & Gamble Italy, continuing as international director of sales and marketing at Johnson & Johnson Consumer in Zug, Switzerland, to spending time at Bulgari before becoming CEO Europe of Parfums Christian Dior (LVMH Group), and then CEO and country general manager of LVMH Beauty in Italy.

Since 2016, Stella has been the co-founder and CEO of the Brands Beyond Beauty group.

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