IBR, an IFF — Lucas Meyer Cosmetics company, has joined the Union for Ethical Biotrade (UEBT), a non-profit association that promotes ingredient sourcing with awareness of the local environment and population.
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Through its membership, IBR plans to educate on responsible sourcing and promote the concept of sourcing with respect. The company aims to have 100% of its business-critical natural materials to be fully optimized under UEBT guidelines by 2025.
IBR has also committed to keeping land allocation to a minimum and is prioritizing regenerative biodiversity by only using water conservation solutions and supporting agrotechnical practices.
The company hopes to further promote ethical sourcing and positive impact along supply chains.
!['Mented is a very strong addition to the West Lane platform of beauty and wellness businesses, and we are excited to work with [co-founder] KJ [Miller] and the team to continue providing high quality products to Mented's loyal customer base,' said Michael Wentz, a vice president at West Lane.](https://img.gcimagazine.com/files/base/allured/all/image/2024/04/370162342_682917563865368_4553016856103776370_n.66268d872fb63.png?auto=format%2Ccompress&fit=crop&h=191&q=70&rect=0%2C0%2C1080%2C1080&w=340)
