The following contributed to the company's certification:
- Use of Aveda's internal holistic and quantitative environmental scoring process, known as the Green Score.
- Comprehensive benefits offered to employees, including volunteer time off for all employees and subsidized off-site childcare.
- A company culture at Aveda that emphasizes the health and wellbeing of employees.
Aveda's headquarters are situated on a 58-acre, National Wildlife Federation Certified campus in Minnesota with honeybee colonies, an employee-curated vegetable garden, electric vehicle charging stations and miles of running trails.
In addition to its B Corp Certification, Aveda is also a public benefit corporation, which acknowledges that the business operates for both profit and to produce a public benefit and by law can consider the impact of its decisions on stakeholders.
Melissa Chelminiak, director of mission partnerships and engagement at Aveda, said, "A pioneer in sustainability since the founding of Aveda in 1978, achieving B Corp Certification affirms, through an incredibly rigorous process, that Aveda adheres to the highest levels of social and environmental performance. Aveda is proud to join a community of like-minded organizations who are driving a global movement of business as a force for good."
Lindsey Wilson, associate director of community growth at B Lab said, "Aveda has a sterling reputation for its decades-long commitment to maintaining a purpose-led business and I am thrilled to welcome the brand to our community of over 5,000 B Corps around the world. The rigorous and extensive B Corp process takes into careful consideration a company's impact on people and planet. I congratulate Aveda Corporation on its certification and look forward to supporting the brand on its continued mission to care for the world we live in."