Sally Beauty has opened Studio By Sally in Denton, Texas, where customers can shop for professional-quality hair color and beauty products and participate in hands-on education through an innovative teaching salon concept.
Licensed stylist-educators will help consumers choose the right product, then teach them how to apply, customize and achieve salon-quality looks that range from all-over color, lightening and root touch-ups, to styling and more.
The studio also offers free workshops and events led by top industry brands.
Informative touchpoints throughout the store will aid consumers' shopping experience by providing DIY education.
Sally Beauty plans to roll out five additional Studio By Sally locations by the end of 2023.
John Goss, Sally Beauty's president, said, "Consumers today are creative and savvy. They know they can achieve great hair at home and are hungry for knowledge to help them do it. It's in our DNA to empower consumers and help grow their confidence when it comes to coloring and caring for their hair. We created Studio By Sally to help take them to the next level in their DIY hair journeys."
Brenda Rutenber, Sally Beauty's group vice president of stores, said, "Demystifying the hair coloring process is the key barrier to unlocking a successful DIY journey for consumers. That's why having a licensed stylist-educator there at every step of the process—from choosing the right color and developer to mixing and customizing it—is key. The teaching salon model combined with the shoppable retail portion of the store makes the concept so unique."