GlossGenius, a POS software platform for beauty and wellness professionals, has received $28 million in series C funding, led by L Catterton (Irene Forte Skincare, Dibs, Tula, etc.), with participation from Bessemer Venture Partners and Imaginary Ventures.
The additional funding will accelerate GlossGenius' development of its platform, following its recent release of a myriad of consumer experience, payment and automation products.
It will also fuel GlossGenius's continued innovation and enable the company to deliver even more advanced products and services to support entrepreneurial business owners in the beauty and wellness vertical.
The company has raised $70 million to date.
Danielle Cohen-Shohet, CEO and founder, GlossGenius, said, "Large shifts in the beauty and wellness industry have provided a significant opportunity for vertical operating systems to create unprecedented value. We have been helping our business customers grow revenue by 25 - 100% and save hours of manual work every single day, driving financial success for local entrepreneurs. Our team's demonstrated ability to consistently bring the best products to market with the most intuitive user experiences has enabled our customers to think bigger and run better businesses. This round will help us extend our leadership and continue to support these businesses."
Ian Friedman, a partner in L Catterton's Growth Fund, said, "Given our deep expertise in beauty and our investments in disruptive software businesses across consumer verticals, we see a compelling opportunity to serve these businesses with better and more powerful tech. The overwhelming enthusiasm displayed by GlossGenius' customers is a testament to the product's excellence and the company's position as the go-to platform in the industry. We are thrilled to leverage our expertise scaling consumer and technology businesses to support GlossGenius' ambitious growth plans."