Boom! by Cindy Joseph has rebranded as Boom! Beauty, representing a renewed mission to empower more women facing the realities of maturing and menopausal skin. Barbara Roll has also been appointed CEO of the brand, as well as oVertone.
She previously held the position of chief growth officer at Boom! Beauty and oVertone.
Roll will continue to lead Boom! Beauty and oVertone into a new era of growth and innovation. Her vision for the future includes expanding product lines, enhancing customer experiences and further solidifying Boom! Beauty and oVertone as leaders in the beauty industry.
Roll, CEO of Boom! Beauty, said, "I am honored and excited to lead Boom! Beauty and oVertone as CEO. These brands have a rich history of innovation and a strong connection with our customers. I look forward to building on our success and taking Boom! Beauty and oVertone to new heights. As we embark on this exhilarating new chapter with Boom! Beauty, our dedication to celebrating, nurturing, and streamlining beauty for every life stage is unwavering. Our rebranding deepens our resolve to meet the dynamic needs of mature skin. We welcome you to join us in this vibrant evolution, where our commitment to quality, sustainability, and the celebration of aging with fun is reflected in every product."
Pepijn Gooiker, president and COO at Boom! Beauty, said, "We are thrilled to announce Barbara Roll as the CEO of Boom! Beauty and oVertone. Barbara's leadership and strategic vision have been instrumental in the success of both brands, and we are confident that under her guidance, Boom! Beauty and oVertone will continue to thrive and set new benchmarks in the beauty industry."
Boom! Beauty is said to prioritize clean, cruelty-free, organic ingredients, sustainability, as well as health and safety.
The brand's ethos, defined by "care, simplify, and celebrate," drives the brand beyond enhancing skin health to enrich life with joy and connection.