Balmain Beauty Unveils Campaign Teasing Luxury Fragrance Experience Launching September 2024

Feb 28th, 2024

In September 2022, The Estée Lauder Companies and Balmain announced a license agreement to collaboratively develop, produce and distribute an innovative line of beauty products set to transform the luxury and beauty world.

In September 2022, The Estée Lauder Companies and Balmain announced a license agreement to collaboratively develop, produce and distribute an innovative line of beauty products set to transform the luxury and beauty world.

agcreativelab at Adobe Stock

Balmain Beauty has unveiled “Projet Confidentiel," a campaign teasing the brand’s luxury fragrance experience launching September 2024.

The Projet Confidentiel campaign was shot and directed by Carlijn Jacobs, with model Akuol Deng Atem and music by Henri Scars Struck from The Other Side Of The Brain.

Digital artist Ian Padgham also designed an augmented reality video of Balmain Beauty across Paris.

In September 2022, The Estée Lauder Companies and Balmain announced a license agreement to collaboratively develop, produce and distribute an innovative line of beauty products set to transform the luxury and beauty world.

Olivier Rousteing, creative director, Balmain, said, "When I started at Balmain, I was dreaming about Balmain Beauty from the beginning. Beauty has always been part of my life. It’s the beginning of a new era and a new chapter we are all writing together.”

Playground was founded by Christina Aguilera (pictured) and CEO Catherine Magee and reportedly grew more than 700% in 2023.

Playground Brings Clean Sexual Wellness to Target & Secures New Funding

Playground was founded by Christina Aguilera and CEO Catherine Magee and reportedly grew more than 700% in 2023.

Curious about the latest trends in Beauty and Personal Care innovation? [download free report]

Curious about the latest trends in Beauty and Personal Care innovation? [download free report]

Step into the future with Accupac’s 2024 annual beauty and personal care trend report. As an industry-leading development and manufacturing partner with 50 years of experience, Accupac understands the core priorities of consumers and brands.

'Mented is a very strong addition to the West Lane platform of beauty and wellness businesses, and we are excited to work with [co-founder] KJ [Miller] and the team to continue providing high quality products to Mented's loyal customer base,' said Michael Wentz, a vice president at West Lane.

Mented Acquired by West Lane

"Joining the West Lane portfolio is the right strategic move for Mented and will provide numerous growth opportunities for the brand."

Consumer products experienced an 11.1% like-for-like increase in sales, totaling 4,172.8 million euros, while professional product sales jumped 10.7% like-for-like to 1,243.3 million.

L'Oreal Boosts Sales Across Divisions for Q1 2024

Dermatological beauty sales spiked nearly 22% like-for-like to 2,015.9 million euros, while luxe results grew more modestly at 1.8% like-for-like to 3,813.0 million euros.

In hair care, organic sales jumped in the high single digits due to pricing increases in North and Latin America and Europe.

P&G Sales Up, Mix Down in Q1 2024 Beauty & Grooming

In hair care, organic sales jumped in the high single digits due to pricing increases in North and Latin America and Europe.

Sephora continues to be a powerhouse, spiking selective retail sales by 11% (organic), totaling $4,175 million.

LVMH Q1 2024 Beauty & Sephora Results Outshine the Rest of the Business

Highlights in the perfume and cosmetics sector included Christian Dior's Sauvage, J’adore and Miss Dior in fragrance, as well as Rouge Dior in makeup and Capture in skin care.

Incos Global 2024 Thumbnail

9 Top Trends + 30 Beauty Insights from in-cosmetics Global 2024

Nearly 200 new launches were on display at in-cosmetics Global, held April 16-18, 2024, in Paris. Here, we've captured some of the top trends we spotted — but this is merely a sampling.

IU’s first campaign will debut in April 2024.

Estée Lauder Names Korean Singer & Actress IU Global Brand Ambassador

As the first Korean global brand ambassador for Estée Lauder, IU will be featured in campaigns for the brand’s hero franchises, Advanced Night Repair and Double Wear.

From L: Anju Majeed, Ph.D., and Shaheen Majeed

Anju Majeed, Ph.D., and Shaheen Majeed Step into Executive Roles at Sami-Sabinsa Group

Manzanita Capital first invested in Space NK in 2002.

Report: Manzanita Capital Seeking Space NK Sale?

The private investment firm previously explored a sale of Space NK in 2018 advised by Goldman Sachs.

'Immunocologie is your skin care’s foundation for well-being, healthy skin,' says Immunocologie Skincare founder, Karen Ballou. 'Consequently, Immunocologie’s holistic approach to skin health is consistent with Blue Zones principles of living better longer.'

What Makes a Skin Care Brand Blue Zone-worthy? Immunocologie Knows...

As part of the partnership, select Immunocologie products (the Vital Clay Mask, Vital Ionic Mist and self-heating Lava Mask) have been featured online alongside other Blue Zones-endorsed products including longevity foods and beverages.