Forum Brands has acquired Ever from Stella & Dot Brands.
The brand will be operated within Forum's portfolio under the leadership of Ever's vice president of operations, Jess Norman.
Jessica Herrin, CEO and founder of Stella & Dot Brands, will remain in an advisory capacity to Ever and the broader Forum family of brands through the transition.
Brenton Howland, CEO of Forum Brands, said, "We are blown away by the strength of catalog and community that Ever developed over the years. Ever's commitment to clean, effective skin care makes it the ideal addition to our portfolio of health and wellness products, building on momentum from our recent acquisitions of Lola and QRx Labs."
Herrin said, "We are thrilled that Ever found the perfect home to drive our next phase of growth. I'm so impressed with Forum's depth in the Wellness space and the immense capabilities of their platform. This is the right team to create even greater value for our community of ambassadors and to inspire our customers to look and feel their best."
Natalia Vodianova's Niance Investment
Natalia Vodianova has invested in Niance, a Zurich-based luxury skin care and nutritional supplement brand.
This strategic partnership marks a significant milestone in the brand's journey towards global prominence.
Vodianova said, "In early 2021, I was introduced to Niance and immediately felt a deep connection with its philosophy and products. Niance stands out from the hundreds of skin care products I have tried. Being active in modeling, social activities, and traveling, my skin is constantly stressed by makeup, lights and pollutants. The Niance products help me restore a glowing skin and overall health vitality."
She continues, "The Niance Premium Glacier Facial Cream, with its unapologetically luxurious, highly effective and clean formula, has become a staple in my skin care routine. My skin feels hydrated, firm, glowing and visibly more youthful. Equally impressive is the GENR8 Biotic Supplements Vitality, which boosts my energy levels, supports gut health and enhances overall well-being. I strongly believe in gut health—a healthy gut leads to a healthy body, as nearly 80% of our immunity is located in the gut. That's why Niance always addresses issues of beauty and longevity at the root cause."