Summer Fridays' New TSG Investment will Drive Innovation & Geographic Growth

“We are thrilled to partner with TSG as we enter this new chapter of growth,” said Hewitt and Ireland, co-founders of Summer Fridays. 'We look forward to accelerating our innovation and global distribution alongside a partner that shares our values and supports our commitment to delivering effortless, gentle options for our customers.”
“We are thrilled to partner with TSG as we enter this new chapter of growth,” said Hewitt and Ireland, co-founders of Summer Fridays. "We look forward to accelerating our innovation and global distribution alongside a partner that shares our values and supports our commitment to delivering effortless, gentle options for our customers.”
Summer Fridays/Facebook

Summer Fridays has received an strategic growth investment (amount undisclosed) from TSG Consumer Partners under which brand co-founders Marianna Hewitt and Lauren Ireland will retain a "significant stake" and continue to lead the company. 

Under the terms of the deal, Prelude Growth Partners, which made its initial investment in Summer Fridays in 2019, will exit its investment in the company.

TSG has a long history in beauty investments, notably with Huda Kattan, IT Cosmetics and Perricone MD.

What's Next for Summer Fridays? 

Summer Fridays was founded in 2018 and initially grew on the strength of its hero product, the Jet Lag Mask.

Since that time, the brand has continued to be a top search term on Google and is regularly cited by consumers as a beloved brand.

Following TSG's investment, Summer Fridays will continue to expand its product development and increase its geographic reach.

A New Chapter of Growth for Summer Fridays

  • “We are thrilled to partner with TSG as we enter this new chapter of growth,” said Hewitt and Ireland, co-founders of Summer Fridays. “TSG has an extensive record of growing consumer brands in beauty and can support our expansion with their digital, operational, and consumer insights capabilities. We look forward to accelerating our innovation and global distribution alongside a partner that shares our values and supports our commitment to delivering effortless, gentle options for our customers.”
  • “We are proud of everything we have achieved during our partnership with Prelude Growth, which saw Summer Fridays become one of the most popular and fastest growing skincare brands in the industry,” said John Heffner, chairman and CEO of Summer Fridays.
  • “We are confident that this new partnership with TSG will enable us to enhance our current product assortment whilst exploring exciting new avenues for growth and innovation,” said Kim Natale, president, Summer Fridays.
  • “It has been a truly special experience to partner so closely with Summer Fridays over the past five years,” said Alicia Sontag, co-founder and managing partner at Prelude Growth Partners. “We have been so proud to support Marianna and Lauren’s vision for their brand and to help support Summer Fridays’ growth in product offerings and expansion at Sephora. We look forward to seeing what they accomplish in this next stage of their journey.”
  • “Summer Fridays is truly one-of-a-kind in the beauty industry,” said Colin Welch, managing director and head of New York and London offices at TSG. “It is a lifestyle brand that has built unparalleled consumer love through a focus on gently effective, intuitive, and easy-to-use products. We are honored to partner with Marianna, Lauren and the entire Summer Fridays team to build upon the Company’s success and to help further expand the brand globally.”

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