Coty's biotech skin care brand, Orveda, has opened La Maison Orveda, a 150-square-foot wellness flagship spa and boutique in New York. The space also highlights the company's Infiniment Coty Paris fragrance range.
Orveda's & Infiniment Coty Paris Growth Trajectory with Coty
In 2021, Coty entered into a licensing agreement with Orveda, folding the brand into Coty's prestige business.
Founded by Coty CEO Sue Nabi and Nicolas Vu (who serves as Orveda's CEO), the brand unveiled its OmniPotent Concentrate serum in 2023 at an event that also celebrated Infiniment Coty Paris, which the company calls "the future of niche fragrance."
Founded in 2017, Orveda has experienced a notable 54% sales increase across existing retail locations, including Saks Fifth Avenue.
The brand is also set to expand to Cos Bar and Nordstrom later this year.
What is Infiniment Coty Paris?
Infiniment Coty Paris, created by Nabi and Vu, comprises 14 SKUs featuring "personal olfactory signatures with an evocative name conceived as personal messages whose values might resonate with us all," per the company.
The scents pair "augmented" natural ingredients and high-end perfumery ingredients in ultra-concentrated formulas that reportedly deliver scent for 30 hours.
The scents' minimalist bottles, meanwhile, were designed by Vu and designed to be stacked and assembled.
Each bottle is made to be stacked and assembled with the next, thereby contributing to the birth of an art piece.
Orveda's NY Spa and Boutique
Orveda's first space opened in the French Concession neighborhood of Shanghai.
Now, with the launch of La Maison Orveda on the Upper East Side, the brand will highlight a range of products featuring "cutting-edge science" and "gentle formulas" that work “with your skin, not against it."
The space offers facials performed in one of three calming treatment rooms, skin care and high-end fragrances, namely the Infiniment Coty Paris collection.
A dedicated event room at La Maison Orveda will host masterclasses, scientific talks, art exhibitions and many other interactive experiences, per Coty.
It also boasts a lounge area, a product space and an room dedicated to the Infiniment Coty Paris fragrances.
