TikTok-viral skin care brand Dieux, which celebrated its fourth birthday in September 2024, has appointed Tatcha veteran Ryan Scott as CEO. Scott will be tasked with growing the brand profitably while keeping its core emotional connection and science-centric point of view.
Cofounder Charlotte Palermino, who previously held the CEO role, will become Dieux's chief brand officer.
A Growth & Science Agenda for Dieux
Cofounder Charlotte Palermino, who previously held the CEO role, will become Dieux's chief brand officer.Dieux
She adds, "Together, we'll continue challenging the beauty industry's norms and reaching more consumers who are eager to experience rituals that produce real results."
Scott concludes, "I believe in letting brand and innovation lead the charge in product development, with commercial considerations acting as a filter rather than a driver. This approach will help us stay ahead of trends, creating them rather than simply reacting to them."
"We are a brand rooted in science and it is crucial to always remain true to our core principles," says cofounder and head of product, Joyce de Lemos. "I'm thrilled to welcome Ryan to the team and work alongside him to grow the brand while continuing to bring to market cutting-edge formulations."
Breaking Down Dieux's Growth
Since its founding, the brand has expanded into Sephora (as of February 2024).Dieux
- Since its founding, the brand has expanded into Sephora (as of February 2024).
- It has also sold more than 200,000 units of its hit Forever Eye Mask, while its Deliverance serum has sold out 5x, per the brand.
- Dieux's Instant Angel moisturizer is also said to sell one unit every five minutes.
- Mor recently, the brand launched its debut cleanser.
- The results have been a customer retention rate of nearly 50% for the year to date and a 53% portion of sales coming from returning shoppers.
