Lancôme recently appointed Olivia Rodrigo, a popular 3x Grammy-Award-winning American singer-songwriter, as its new global brand ambassador. Rodrigo will be the face of the brand's new launches and campaigns that are to be announced in the near future, per Lancôme.
Rodrigo has received numerous nominations and awards throughout her short career, including three Grammy awards in 2022 for "Best New Artist," "Best Pop Vocal Album" for "Sour," and "Best Pop Solo Performance" for "Drivers' License." In 2024, she was nominated six times at the Grammys and won the People's Choice Award for "favorite album."
Rodrigo says, "Embracing your individuality is so important in beauty since there are many unrealistic expectations placed on young women today. Lancôme is an iconic and timeless brand that promotes beauty from within and I am honored to be part of their family.”
Françoise Lehmann, Lancôme international brand president, adds: "I am incredibly proud to welcome Olivia to the Lancôme family. We're all captivated by her striking personality and immense talent, and inspired by her commitment to positive change—which we value deeply at Lancôme—pouring her true heart and emotion into everything she does. Turning personal stories into music that resonates universally, few artists of her generation connect with this many people across continents and generations like Olivia."
