New Beauty Tech at CES 2025: Amorepacific and Shiseido

The beauty industry is undergoing a transformation as brands like Amorepacific and Shiseido push the boundaries of technology and innovation. By leveraging advanced artificial intelligence, these brands are enhancing personalized skin care and redefining the consumer experience. With a shared commitment to revolutionizing beauty tech, Amorepacific's collaboration with Samsung Electronics and Shiseido's Skin Visualizer tool highlight the industry's dynamic evolution, as showcased at CES 2025.

Amorepacific just earned its 6th consecutive CES Innovation Award at CES 2025 for its generative AI-driven makeup application, Wanna-Beauty AI. The brand claims it was designed to redefine the beauty experience, with an advanced voice-activated chatbot that leverages AI to deliver tailored makeup solutions.

Amorepacific named CES 2025 Innovation Award Honoree for generative AI-based makeup application 'WANNA-BEAUTY AI'AmorepacificBy analyzing skin tone, facial features, and proportions through user photos, the AI offers personalized makeup recommendations and virtual try-ons. The technology allows consumers to precisely explore different makeup looks, including trying someone else's makeup virtually, all through a voice consultation interface. Developed with Amorepacific's proprietary image diagnosis technology and co-created with Kaist, this application is a prime example of AI's potential in the beauty industry. 

Shiseido will also be showcasing at CES 2025 with the "Skin Visualizer," a device that analyzes skin condition in real-time. This non-invasive tool, which requires no makeup removal or physical contact, measures key factors like radiance, smoothness, and resilience.

After recent upgrades made by the brand, the Skin Visualizer now assesses "invisible" skin conditions, such as capillary health, based on Shiseido's latest research. This personalized analysis empowers individuals with tailored beauty advice, regardless of their gender, skin color, or skin type.

The advancements showcased by Amorepacific and Shiseido at CES 2025 exemplify the transformative power of technology within the industry. From AI-powered makeup recommendations to skin analysis devices, these innovations are redefining the consumer experience, offering personalized solutions, and pushing the boundaries of what's possible in beauty. As AI continues to evolve, the beauty industry can expect to see even more sophisticated and personalized beauty experiences in the years to come, further blurring the lines between technology and beauty.