Hydration is at the Forefront of the J-beauty Craze


As J-beauty and K-beauty square off in beauty aisles around the world, a recent Mintel blog post took a closer look at what exactly is driving beauty products from Japan to rival those of its South Korean neighbor. 

The answer? An emphasis on hydration. 

The blog post stated that...

  • In Japan, essences and harsh toners are replaced with lotions that focus on hydration, an example Mintel gave was Hada Labo Gokujyun Lotion;
  • When it comes to UV protection, products such as Kao Bioré Sarasara UV Aqua Rich Watery Essence SPF 50+/PA++++, not only protect against UV rays but also leave skin moist while hyaluronic acid to boosts hydration; and
  • Acne is often battled with gentle, natural ingredients such as vitamin C, tea extracts and essential oils.

For the full blog post, please visit: www.mintel.com 

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