Stretch Marks Prevention Cream by Mustela Maternity

Oct 26th, 2015

Jo-El Grossman

Stretch-Marks-Prevention-Cream_bill

What it is: Mustela Maternity’s Stretch Marks Prevention Cream

Claims: Non-greasy, fast-absorbing cream helps prevent the appearance of stretch marks.

Further reading: Skin Imperfections Affect Women's Self-confidence More Than Men's

Ingredient Highlights:

Avocado peptides: a patented active ingredient that promotes suppleness, eases tightness and brings elasticity to the skin
Arabinogalactan: patented active ingredient that activates elastin fibers and promotes collagen to prevent the formation of stretch marks
Beeswax and shea butter: hydrates and nourishes the skin

www.mustelausa.com

In 2022, Lignopure commissioned the first GMP-compliant plant for lignin conversion, reportedly achieving the ability to recycle 90,000 kg of lignin annually.

Beauty Alternatives: Ingredient Trends

From upcycled technologies to improved oil-in water formulations, emerging ingredients are taking beauty to the next level.

Twenty-one percent of girls and 12% of boys expressed interest in beauty/personal care before they were 7 years old. While this may seem shocking compared to past generations, it shouldn’t come as a surprise.

Gen Z’s & Alpha’s Parents Tell All on their Kids’ Beauty Obsessions

A new survey delves into the early onset of product interest, the role of social media, parents’ expectations and more.

As skin care brands seek to tap into the shifting needs of emerging and established shoppers across generations, marketers and product innovation teams need to ensure their solutions are meeting consumers where they are.

Generational Skin Care: from Future-proofing to Rejuvenation

By delivering targeted care based on life stages, brands have immense opportunities to address the needs of everyone from Gen Alpha to boomers.

SymFeel Quat Green®: 100% naturally derived alternative to polyquats

SymFeel Quat Green®: 100% naturally derived alternative to polyquats

SymFeel Quat Green® delivers well-known efficacy of Polyquaternium-7 and Polyquaternium-10 while embracing sustainability.

Megan Stalter stars in new E.L.F. Skin campaign 'Divine Skintervention'

E.L.F. Skin’s Largest Brand Campaign To Date, “Divine Skintervention,” Targets Skin Care Sinners

E.L.F. Skin launches a brand new campaign that is the brands largest to date, called "Divine Skintervention."

Seen Hair Care Nabs $9M Funding, Oak Essentials Gains Dual Funding: Beauty Investment Roundup

Oak Essentials' latest range, Soon, will reportedly be housed in these same environmentally conscious containers.

Luxe Lip Hydrator

Hydrinity Accelerated Skin Science is Tapping into the Dermatological Lip Care Market with New Luxe Lip Hydrator

Hydrinity is launching a new lip care product, the Luxe Lip Hydrator, formulated with dual-weight, 100% injectable-grade hyaluronic acid, peptides and botanical actives.

At-Home Custom Hair Color Brand eSalon Releases New Hair Care Line

eSalon, an ecommerce-centric brand known for selling custom hair color, is expanding into hair care with its latest customizable product line.

Bubble Skincare is teaming up with three southern universities to introduce a new college-directed campaign, “Face the Gameday.'

Bubble Skincare Announces “Face the Gameday” Fall Tailgate Tour

In an effort to expand the horizons of their customer demographic and market their products to a younger audience, Bubble Skincare is teaming up with three southern universities to introduce a new college-directed campaign, “Face the Gameday.”

“The benefit of listening to 10 years of customers' desires and skin concerns compelled us to create this line,' says Credo co-founder and CEO Annie Jackson.

Credo Skincare Pushes the Limits of Beauty Sustainability

The collection centers on shoppers' hydration concerns via clean and sustainable formulations.

beautiful young woman skin care concept radiant hair pulled back touching face

CLR Boosts Skin's Resistance to Aging with Vegan, Fermented CefiraProtect CLR Solution

In clinical trials, per the company, CefiraProtect CLR significantly reduced hidden inflammation in 90% of participants, compared with the placebo. This, in turn, helps preserve the skin's youthful qualities and overall health.